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Gram-servations

Tuesday, May 21, 2019



So I haven't been very active on the gram with shooting new content and posting- I've discussed that already. But what I haven't discussed is what I noticed during that time.  I've still spent a lot of time online just observing people, their accounts, and other social media outlets, and one thing is for certain- EVERYONE LOVES TO HYPE THEIR OWN SHIT UP.

My personal favorite- "thank you so much for having me."
This is great if you were invited personally, not through eventbrite for a public event. I've seen influencers do this for open to the public event to make it seem like they were personally and exclusively invited. No honey, this wasn't a PR preview event. You're just like the rest of us. The general public, not the exclusive elite.

The amount of vain that exists in everyone.
How many pictures/stories of yourself do you need to to get that across? To most, thats over 216 posts and several IG stories of their face throughout the day. We get it, body positivity, self-love and all that other crap, but there really should be a term for the self-absorbed. Yes, it is normal to feel yourself every once in a while... but if you share the same content of yourself on the daily, its obviously because someone else isn't feeling you...and it shows.

Sexualizing yourself.
Sex sells- it does. and some people truly make careers and a fuck ton of money out of it. But when you have a small following, what's the point? Your racy shots become over-saturated and common. Eventually your few hype fans will lose the hype #nothingnewtoseehere.

The follow the leader game.
Monkey see monkey do. I wouldn't say its a coincidence if someone does something the day after you did it. Why? Because so many people lack originality and curiosity. People don't go out of their way to find something someone else hasn't done before- they wait for someone to do it and then do it themselves. I pride myself on knowing whats hip and happening. I actually do the research and put in the time. The same thing goes for finding cool statement pieces. Some of you got to start becoming your own leaders, and some of you, never will be.

And there ya have it- just  a few of the most common instagram personalities? personas? that you'll encounter on the gram. Which one are you over seeing? Tbh, I'm over them all, or maybe its because I'm getting older and am starting to hate social media haha. Did I miss one that you often see on the gram? What are your gram-servations? Drop it low in the comments below!

See you in a few months or whatever,
Soni



Opening image by Gabriela Hnizdo.

The Office

Sunday, April 7, 2019


Your first few internships and jobs in the fashion industry will all have a similar setting- the office. Unlike the show, you probably won't have a funny boss or co-workers that actually aknowlegde you, or a fun work setting. (and if you do, you are so incredibly lucky) These people mean business! In my experiences, often times the loudest noise is the sound of your own breath, or everyone on your floor stampeding to a meet with the namesake designer. There rarely is an in between.

Regardless of the kind of setting it can be, here is what nobody tells you :

HOW MUCH TIME YOU ARE GOING TO SPEND ON YOUR ASS.
 40+ hours a week on your buns hun. Just let that sink in. Those jeans you can only wear when standing? Not an option. You know 20-40 minutes later the top button is coming down and soon enough so is that zipper pull. Choose your outfit wisely. You are gonna be with your desk chair so much it'll become an external layer of skin.

MUST HAVE SNACKS.
Since its SOO BUSY, you most likely will be working through lunch, taking a late lunch, and eating your lunch with your best friend- the chair. RULE OF THUMB: always. have. snacks. on. hand. It saves you time from having to step out and waiting on checkout. Also, if its raining , snowing, or too cold, you just did yourself a favor. Pro tip: Declutter the cabinet next to you to store your stash. And don't let all of your coworkers in on it. Hungry people become more alert when they know someone in the area has sugar nearby... then they take on seagull mannerisms and start squawking and inching their way towards you.

The shoes you wear.
Honestly this may all sound like a common sense situation, but the reality of it is that it isn't. The day your ass gets a break your feet won't. Its even more crucial to have a great pair of shoes on for the day or to leave a pair of shoes at work. One to look fancy and professional and like you know how to do V-lookup and pull your categories sales in 5 seconds, and the other to go on that coffee run. The higher the heels the higher the level of pain. Pick your pair wisely. One of my bosses kept an average of 13 pairs of shoes under her desk... and now I know why.

LETS GET PHYSICAL.
Literally. You don't realize how tight your body gets from lack of movement.  I felt stiff and immobile so often that I started doing hot yoga weekly. (also to help loose the constant snack weight) Any sort of exercise will do, but I've resorted to yoga at Y7 because for an hour out of my week, I'm off a phone/computer screen, sweating my ass off, and just being at peace. It requires nothing but yourself in a dark and candlelit setting. It also helps me sleep better at night. I do strongly recommend doing something to get that heart rate up and going from time to time, and not just those arguments with the co-worker that never quite seems to know whats going on.

I've been interning for four years now; one year was spent remote/hybrid, and the other three in person. These are deff my biggest callouts for anyone who isn't familiar or doesn't know what to expect.

For all my seniors graduating next month, WE FINALLY FUCKING MADE IT. For everyone else, eventually you will too. I'm so stoked to leave the title of intern behind me and replace it with associate or assistant.

Questions, comments, or concerns? Feel free to drop it low in the comments below. Next time I'll be writing is when I let y'all know who I ended up working full time with. Currently I'm a little heartbroken about having to reject my dream company, which absolutely nobody on the planet prepared me for, but the perfect fit is out there...somewhere.

Opening image by Kieran B.

Time to explain

Saturday, February 9, 2019


Its been a few hot minutes since I've gotten personal on here... and a few hot minutes since I've actually been here so let me fill you in.

Rewinding all the way back to fall semester when I lost my grandma, and then my dog. And then had the most severe allergic reaction in my life that caused my entire body to break out and over a MONTH to heal on various medications. I walked out on my last internship after being there 8? months. ( On my first day  I already knew it wasn't meant to be.) I just grew a strong resentment for a lot of things I was feeling and doing. Nothing those few months went right. & To top it off I spent a month broke and unemployed.


I started off January with two interviews and two internship offers, and decided to return back to Marc Jacobs. If it's anything I've learned- don't intern for a brand that doesn't interest you. A week later I spent an awesome week traveling around in Italy. I explored all of Rome, Trastevere, some of Naples, Pompeii, and Florence. I really fucking needed that trip, my sense of adventure, and just some leisure time when it always feels like I'm forever working. And also, a hella lot of gelato.



Speaking of food, I was binging hard. I had also gained some weight to the point where I couldn't fit into my jeans. I knew I had to stop. I hated what I looked like and didn't want to shoot anymore- I barely wanted to shop either. If this sounds depressed it's because I was.


Which brings me to right now. I'm officially living a nightmare by taking 4 math classes required to graduate, because that's finally happening. I've actually considered deleting my blog a lot the past few months as well. Like a lot. Maybe its time for a new venture, or a refresh until I'm ready to resume this one. I haven't really figured it out yet, but we'll all find out eventually...

These photos were meant to be posted when the first Delias x Dollskill drop came out, but I didn't have the proper words to go with it. Since the second drop came out yesterday, figured now would be a good time to use them. TBH drop 1 was sooo much better than this one. There was more in the assortment, and for drop 2, everything kinda matches for one specific look and then you have the outlier pieces like the satin cropped jacket that doesn't even look very on brand. I wanted practically everything from the first drop, and for this one, no more than 3 pieces (the smiley face faux fur jacket, and a mesh top.) A little disappointed, but lets see what the Coachella themed drop has to offer.

Photos by @royal.youths



Rome-ing for Gelato

Thursday, January 17, 2019



For the past few months leading up to my Italy trip, I've been telling myself I was going to get gelato everyday... so I did. Normally I would do some research on the top spots, but I opted to just walk in wherever looked like it could potentially meet my high sugar standards. Here are the six different places I tried, in strategic order.

1. Santa Trinita (Florence)
Compared to Rome, the gelato here is more expensive for some odd reason. Trust me, I price checked. But Santa Trinita rocked my tastebuds so hard. First off, they have cones that even look like columns, which I thought was sick. Second, sooo rich and creamy. The stracciatella and hazelnut is the way to go. And these SERVING SIZES for a small! unreal. Your 6 euro's are worth the investment.

Piazza Dei Frescobaldi, 8/red, 50125 Firenze FI, Italy

2. Venchi
There's a few of these in Rome, but the most extravagant one is closest to the Trevi Fountain. I say extravagant because once you walk in and turn the corner, THERE IS CHOCOLATE STREAMING DOWN THE WALL - just like a chocolate waterfall. This one had the longest line for obvious reasons, but well worth the wait. Unlike most other gelato places in Rome, You could add a chocolate coating with the addition to nuts on the cone, which really added to the taste. Do the cone with chocolate, hazelnuts, and hazelnut gelato- the Soni special.

Via del Corso, 335, 00186 Roma RM, Italy

3. Verde Pistachio 
This was the very first place I tried on the first full day we explored Rome. While walking and looking across the street, there was a giant gelato cone and mint green bike. So naturally I walked to the store front and saw a mini-van inside and ran on in. I'd like to lie and say I got chocolate and vanilla, but I'm not really too sure on that. Normally I only do one flavor of ice cream on a cone in the states, but in Italy, its very common that you get two different flavors, regardless of what size you buy. Even if you tell them you want one, they won't give it to you until you request the second flavor. This place gets an extra bonus for the colors and photo opp.

Via Nazionale, 239, 00184 Roma RM, Italy

4. Cafe Minerva
I decided to give hazelnut a break when I had gelato for breakfast specifically that morning. This place is tiny and right next door to the Pantheon, so it's easy to get overlooked with the other neighboring tiny stores. You can clearly see the strawberry seeds here, so now just imagine the taste.

Via della Minerva, 8, 00186 Roma RM, Italy


5. GROM
According to a native, this place was it's own solo spot and ranked the best gelato once upon-a-time. Once it was franchised, the public felt it lost a bit of it's authenticity and taste. One night after a late dinner, I saw that it was nearby and still open at a mere 11pm, and had to try it. This wasn't too sugary, and really a first for me having gelato with biscotti chunks in it! Flavor: Crema di Grom.

Via della Maddalena, 30a, 00186 Roma RM, Italy
6. FATAMORGANA
Let it be known that I don't have a sweet tooth, I have sweet teeth.* This spot ranks last on the list because it tasted a little too strong because the mint was so overpowering. Interestingly odd to the palette that always prefers something sweet. I thought this was mint chocolate chip, but it turned out to be mint AND chocolate chip, which was not a killer combo... at all.

Via Lago di Lesina, 9/11, 00199 Roma RM, Italy

And there you have it, every place I tried while I was in Italy. Yes the title of this post can seem misleading being that my top spot wasn't actually in Rome, but in Florence, but nobodies looking that deep into it other than me. Maybe if you are ever in these areas you could check 'em out and let me know what you think!

Got any questions, comments, or gelato concerns? You can drop it low in the comments below or send me a DM on the gram.

Arrivederci per allora :)

Nosedive

Sunday, November 18, 2018


Just this very moment(TWO MONTHS AGO FROM TODAY), I just finished watching something so powerful, and so emotional, that I had to talk about it, especially as it correlated so much to my life, and with our current day and age, and the lives of others. Let me take you back a bit.

For one of my electives this semester, I took a digital writing class. When I first started college I went to school for writing actually. And its still something I like to do a lot- especially for my blog. But unfortunately, people don't really read anymore, or write. They just like pictures, and that's the reality of our age. We consume media and decide wether we like it or not. And if we do "like it," or "love it," we double tap that red heart or blue thumbs up symbol.

Two things really made me want to address this is a post: 1. pop-up culture here in NYC 2. Black Mirror, Season 3, Episode 1, called Nosedive which is available on Netflix.

As a native, I regularly attend pretty much every single pop-up NYC's ever had. From shit like an EggHouse, to a "Rose Mansion," 29rooms, (which all weren't technically rooms), to some over hyped photo of ONE room on view at the Museum of Natural history, one thing is for sure. PEOPLE LOVE A GOOD PHOTO OP, or anything that will prove to be a good photo opp. We want great pictures- we all just want to be liked.

So people will pay anything from $20- to $130 just to go to a "pop-up" experience , just to get pictures to show off their lives in that specific moment , for that specific time. As a native, I remember when these weren't even a thing. I would regularly attend empty art galleries in Chelsea, and spend quiet afternoons alone walking up the Highline, and walking into through all those glass doors to see art- for free. Some of it was completely non-comprehensible , some of it was kindergarten scribble, and some, extremely thought provoking. Art ultimately makes you feel... Pop-ups... make you like.

Recently I got a job at a pop-up that I will not disclose. But it's made me not want to go to any ever again. The best way to market art should not be to deem it a photo op, yet in doing so it works so well.  Yes I have gone to all these pop-ups, but I never go with the intention of solely going for an Instagram photo. Yes things that look mesmerizing and out of the ordinary attract my eye, but I refuse to be apart of the over-saturated trend of pop-up photos to gain popularity. I go because its a temporary experience- one that I want to be apart of. To say I went and saw and experienced. Not went to yell at my significant other for not knowing my angles or telling my kids I'm not purchasing tickets until I see what the ball pit looks like. The past few weeks I've felt overjoyed at seeing how happy taking a great photo of someone else makes them feel, but I've also seen a great many death stares for a billion pictures that don't make the grid.

So going on to the episode of Nosedive- it was fucking creepy. So creepy because I can 100% picture this being the immediate future. "Rating" someone just to get a rating back. Trying to make your life as picture perfect as you make it seem on the app. People portraying themselves online one way and acting the complete opposite in person. People just want to be liked. But do we need a phone screen and some oversaturated posed photos to achieve that?

Let that last question sink in...


Outfit deets:
Cropped Pullover: The Ragged Priest
Sick cutout jeans: The Ragged Priest

If you have any other thoughts or comments to contribute to this post you can drop it low in the comments below. Nobody ever does, but I can imagine getting a few DMS about this already.

Just a disclaimer- I don't mean to insult anybody and know people/ have friends that are very successful from promoting noteworthy art experiences and have credentials/ a name for doing so. But then theres the others that see it online and race to these locations and won't credit artist or have ANY idea who they are , or even read the backstories. They just aren't informed or care enough to be informed. They just want a photo and idk it just makes me feel a certain type of way to clearly want to write about it.

Photos by @royal.youths





Senior Year

Saturday, September 22, 2018

Welp. Almost six years later its finally going to happen. I'm finally going to graduate. At least I'll have 3 degrees and two majors on the most expensive piece of papers I'll ever pay for.
On my first day of FIT I showed up with ConAir curled hair, a black wide-brimmed  hat, light blue mom jeans, and platform heels. It was the first day of fashion school and I had to look good. And with reason, because every girl at school looked some sort of intimidating runway ready. 

Let's rewind for a bit. It DID NOT take me 6 years continually to finish school. I took a year off, transferred schools three times, and temporarily moved to New Zealand. Before FIT I got a degree in business administration from a community college. Shortly after I realized I didn't want to be someones office bitch for the rest of my life. And a few weeks after I graduated, I moved to Christchurch, New Zealand- which is the furthest place on the planet from Coney Island. Literally, just pull up a map on Google bc who in present day owns an actual world map?

I didn't know what I wanted to do, but worked retail up until that point. After moving up the ranks and realizing there was more to retail than managing a store, that there were different positions such as buying, planning, allocating, forecasting, and so many more, that I sporadically decided to apply to FIT. It was the one of the most competitive fashion schools in the country to get into at the time, and it still is. It was the only school I applied for and got in.


At first I wanted to be a buyer, but my lack of math skills couldn't have made it obvious enough that that wouldn't be happening. Semester 2 came when I took product development and everything I've ever known just magically made sense. This was it. This is what I would be. And for clarification, product development is basically from concept to creation- so from a sketch up until a top of production piece that's ready to be placed in stores. Instead of making sales, I would be making product- and would get to have weekends off. It couldn't have gotten any better than that.

Now going fast forward, I only have two more semesters to go. And have two job offers up in-the-air. Pretty cool right? I like to think so. To be completely honest I have ZERO idea what company I'll end up at, or if I even go straight into it post-grad. One of the designers at my job said when she graduated she ended up doing a bike ride across Indonesia, which sounds HELLA sick. And I'd love to vacation on my own time before my corporate calendar allows me two vacation weeks out of the entire year. All I know is that I want to do something realllllllllly cool.

Regardless of the decade that it's felt like, FIT has truly changed my world. I loved the experience that I received and the insane amount I've learned, and the talented friends that I've made and connected with over the past four years. It only took me a year to get into the industry starting with an internship at Marc Jacobs, and then Tory Burch, and then Kohls, and I haven't stopped since. I really am going to miss the "THIS IS NOT A DRILL," emails at the beginning of the semester, and having to log into myFit five times before being able to access anything. I won't miss hearing about working for Macys every other week though. 

But what I will do is cherish the time I have left here and learn all that I can.


Outfit deets:
hat: Urban
tube top: Brandy Melville
skirt: Dollskill
CHECKERBOARD BACKPACK: Dickies

If you have any questions about FIT, the fit, or anything else, you can always drop it low in the comments below, or just send me a DM on Instagram. Photos as per usual by @royal.youths :)

Welcome to the team

Sunday, August 19, 2018


The beginning of every summer signifies a very important event for me: rewatching Gossip Girl from season 1 to end.  For the past 5+ years, it's been my nightly tradition after a long day of work.

I was fortunate enough to be living in the city this summer , FOR FREE, courtesy of my internship. So I wanted to make it a mission to do something new everyday. Here's a few from my last post:


-went to shows twice a month, did my final WARPED TOUR ALONE, went to governors ball!

-went to all the popular places all the girls at my school rave about, ok maybe not all, but a few. I've done magic hour several times at the Moxy, I've partied till 2am on a thursday at LAVO, apparently theres a dream Midtown and not just a Dream Downtown too. I've gone to both in the same night.

-DID BOOZY BRUNCH and had my first ever mimosa(s) , also opened my first ever wine bottle, apprently its underwhelming compared to popping a champagne bottle, which is more exciting. Purchased alcohol for the first time since turning 21. (mind you I'll be 24 next week.) Mind you I wasn't 24 when I wrote this.



-All alcohol aside: tried a new restaurant and dessert spot every week, took up a Classpass membership where I bounced my calves away for an hour at Trampolean, sweat my ass off at my first hot yoga session at Y7, and got back into aerial yoga.

-Went up a waist size. Not too excited about that.

-Did the EGG house pop up, Rose Mansion, Deadpool selfie museum, Color Factory and the Winky Lux experience are coming up this week, and getting tickets for  Candytopia and Wonder World. Got 29rooms tickets for my boyfriend and I- it'll be our second year going together :)

-Went to the Hamptons for the first time and learned that a "really big boat," is called a yatcht. Call me uncultured. You'll never see a yacht in my part of town, otherwise I would have known.




-Went to a few networking events- even scored a lot of freebies- even brand new Marc Jacobs Daisy Love perfume and lip gloss! Also got some awesome sponsored opportunities from American Eagle and Primark, and a brand based in the Lower East Side called LAQUA. They sent me over 34 lipsticks, makeup palletes, and all. #blessed OH, also won TWO Instagram contest in the same week, two days apart. Winning can happen- its not just a scam for engagement!

(Backstory) So the shirt I'm wearing "my bad," was a contest run my by favorite UK label, The RAGGED PRIEST, where they wanted to know what your biggest lie/mistake was. In my sophomore year of college, prior to my FIT days, I was working two jobs and taking a summer Earth Science class, which I never made it to. I knew I would fail for attendance if I didn't speak to my professor, so I did, and told him it was really hard as a single, struggling mom. A few weeks later I PASSED. #mybad

-Realized that I really DID NOT like working with jewelry, but guess who was on a jewelry team for 8 weeks. (this girl) Guess who wasn't interested (this girl) Guess who got placed interning on the Lauren Conrad label after that (this girl)  Guess who got to pitch a few ideas to the teen queen herself and made her laugh (this girl.) A few internships later I finally got to do apparel, which was what I've wanted since the beginning of pursuing Product Development. Andddddd, I'm really excited to announce I'll be interning with the LC team until December! Ya girl got an extension :)

-Learned that in the adult world you will have to have conversations that you'll really want to avoid, but can't. So you have to, and its gonna suck. But in the end, it'll be all good.

-Learned that when there are meetings with PR people and vendors, run for free food and bring doggie bags. When you are extra broke and hungry and do this, you'll thank me later. Their loss, my stomachs gain. Literally.

-Learned to live with loss. My grandma died last week.

-Had the best birthday ever at Point Pleasant and posted one of my first ever bikini pics on Instagram. Apparently my ass can rack up 300 likes and 10 saves. Who knew?

As summer is coming down to it's last week

Looking back now, I've done so many new things this summer, and one of them, was not watch Gossip Girl at all.




Photos by @royal.youths


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